Why Chatbots Are the Future of Marketing: The Battle of the Bots

chatbot in marketing

AI-powered marketing strategies are a holy grail for eCommerce businesses. With human agents, an online business can only converse with customers during business hours. Chatbots can provide users with the exact recommendations they are looking for. Artificial intelligence in chatbots is the future of the eCommerce business. Advanced bots with AI and machine learning technologies are inviting potential customers to websites compared to live chats and rule-based chatbots. In this article, let us look into the chatbot marketing future and future trends.

chatbot in marketing

Whether you want to attract readers to your blog, listeners to your podcast, or viewers to your online video channel, a chatbot can help you grow your following and keep people in the loop about what’s new. One of the most famous examples of this use case is Sephora’s Facebook Messenger bot. Any business that relies on personalized quotes knows that every potential customer who is coming in with queries and questions counts. Overall, Roof Ai is a remarkably accurate bot that many realtors would likely find indispensable.

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They are also capable of sentiment analysis to respond intelligently to what the user says, but they can’t really establish open, smooth and human-like conversations. Today, companies are using chatbots to increase productivity by freeing up time for employees to do other tasks that are not as easily automated by machines. The future of chatbots is still evolving, but this technology already has a variety of applications in businesses. But it’s important to consider that chatbots can generate an amazing return on your investment. They can encourage sales, generate leads, and provide the kind of customer service that makes customers want to come back to your business.

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You can use quality assurance, testing, and monitoring to detect and fix any errors, bugs, or glitches in your voice and chatbot interfaces, and to measure and improve their performance. You can also use encryption, authentication, and consent to safeguard your customers’ data and comply with any regulations or standards. You can also use chatbots to share promo codes with your customers. Due to banner blindness, users tend to ignore banners and exit popups. Most often, they’ll close these without even noticing you have a discount for them.

Start a free ChatBot trial and build your first chatbot today!

Today, messaging apps have over 5 billion monthly active users, and for the first time, people are using them more than social networks. After going live with the chatbot, Sephora found that the customers were highly engaged in chatting with the brand on Kik and sent an average of ten messages per day. Each bot should have a specific use case and you should strive to make it fulfill it precisely. Bots with clear intent and proper execution are best received by customers and contribute to your digital marketing success. While chatbot marketing can help increase your company’s profits, it needs to be done right to get positive results. There is a good reason why using chatbots for marketing got so popular.

  • But the same wasn’t said about lead qualification, which is a time-consuming process in itself.
  • Brands often embed quizzes, videos, gifs, and polls in their chat widgets.
  • With information from those conversations, you can continue to engage registrants leading up to the event.
  • Buyers simply aren’t willing to wait that long to get in touch with you.
  • In addition, sales and marketing will need to work with web development to implement conversion tracking software to enable monitoring of chatbot performance.
  • Anything you add should have a relevant text following to explain the reason.

Chatbots also gain useful insight into your customer’s thought processes while they’re getting ready to convert. This information can help you make additional sales in the future. By using chatbots to handle your leads generation process, marketing surveys, social media engagement, and on-site support, you can generate more ROI, reduce bounce rate, and increase customer retention.

The benefits of chatbot marketing

Deployment channels such as messaging apps, cloud networks, SMS, and email clients are where chatbots live and interact with users. Third-party chatbots are brands and businesses that a customer may use to, for example, order an Uber through Facebook Messenger. Outbound bots are a chatbot marketing technique through which businesses utilize the most frequently used messaging channels like WhatsApp to increase business outreach with automated messaging. Many people enjoy using chatbots because they converse like people.

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Use closed questions or present customers with pre-written responses, even buttons. It contributes massively to bulletproofing automated conversations. REVE Chat is an omnichannel customer communication platform that offers AI-powered chatbot, live chat, video chat, co-browsing, etc.

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Here are a few tips and best practices to help you design and incorporate a chatbot marketing strategy that boosts your business. This chatbot aims to make medical diagnoses faster, easier, and more transparent for both patients and physicians – think of it like an intelligent version of WebMD that you can talk to. MedWhat is powered by a sophisticated machine learning system that offers increasingly accurate responses to user questions based on behaviors that it “learns” by interacting with human beings. Apps like Facebook Messenger offer marketers like you unprecedented access to billions of active, daily users. Combined with AI-powered chatbots, they’ve created spectacular new channels to connect, nurture, convert, and up-sell customers. Today, consumers are demanding round-the-clock service for assistance in areas ranging from banking and finance, to health and wellness.

Which is an example of a chatbot in industry?

#1 Chatbot example: Slush – Answer FAQs in real time

Customers expect an immediate response when they reach out to a company for any support. To deliver real-time and high-quality support to a large number of customers is not an easy job.

This increases the chance you’ll speak with them before your competitors do. Also, the first message from the bot should be warm and welcoming. This is also an effective way to keep customers on your website and prevent them from exploring competitors’ options. Chatbots are the true modern manifestations of Artificial intelligence (AI). For any service-related inquiries, don’t hesitate to get in touch. Learn more about Banco Comafi, one of Argentina’s most important banks, about how they created their bot’s personality.

Chatbots for Customer Service and Customer Acquisition

FAQ chatbots answer website visitors’ questions without the long wait times. Brands either prepare answers to be triggered via rule-based automation or use conversational AI chatbots. Wrike has set up a chatbot scenario where returning visitors are greeted with a welcome message. This conversation starter encourages visitors to click on the chat button and interact with a chatbot. As the conversation evolves, users learn the key product features, can chat with a sales rep, and access an educational guide via email. With this approach, chatbots can qualify leads before sending them over to sales teams.

chatbot in marketing

In other words, a chatbot is a computer program that can simulate conversations with humans via messaging platforms such as SMS, WhatsApp, and Facebook Messenger. Also, chatbots have assisted the medical and healthcare verticals during the difficult times. Several medical insurance companies and public health institutions worldwide have deployed chatbots to assist users/patients in providing proper COVID-19 advice and suggestions. What’s more, the bots can divert users to live customer service reps whenever they need more detailed information. Universal Studios uses its chatbots to sell an experience rather than a product. Users can interact with chatbots in order to book reservations and buy tickets.

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Create multiple responses for every question so you’re more likely to satisfy the user’s needs. Below is an example of how UPS uses a virtual assistant to expedite customer service. You can order pizza by simply sharing an emoji, then Domino’s chatbots route those orders and ask additional questions if necessary.

chatbot in marketing

In addition, can pay faster with increased convenience and also have access to 24/7 customer support. The technology is lucrative for the global organizations that require proficient payment systems and offers an enhanced customer experience as well. Hello Fresh decided to implement a chatbot marketing strategy for two metadialog.com reasons. Firstly, because they had a high volume of incoming messages and needed at least one customer-service agent to monitor incoming Facebook messages around the clock. Secondly, because their customer service response times were too slow. This resulted in overworked customer service reps and frustrated customers.

How Big is the Chatbot Marketing Realm?

Or, if a high-intent lead is looking at one of your product pages, your chatbot can bypass all the usual qualifying questions and ask if they’re ready to book a demo. But with chatbots, you can automatically qualify leads and connect them with your sales team instantly. And if your sales team is unavailable, the chatbot enables the visitor to book a meeting for a later date. Chatbots allow you to serve up personalized experiences to all your site visitors, whether they’re visiting your website for the first time or they’ve been a customer for years. For example, you can set up your chatbot so visitors are empowered to raise their own hands and let you know what they need — just like this example from Gong. Modern buyers are worn out from complex buying processes and long Zoom calls.

What are the advantages of chatbots in marketing?

Marketing chatbots can recommend products, take orders, and push clients down the sales funnel using conversational AI. You can even use the data collected by bots in your email marketing campaigns and personalize future customer interactions.

Convert written text into natural-sounding audio in a variety of languages. Improve customer experience and engagement by interacting with users in their own languages, increase accessibility for users with different abilities, and providing audio options. All these can be later used to predict customer behavior, offer personalized recommendations, or even improve products and services to make them more appealing to the target audience’s preferences.


The bots are a great boon to everyone when implemented with thought and care. Spend some time planning and experimenting, and you will make your customers happy. But they are CONVENIENT, and if kept to the point, they will be praised by your customers.

chatbot in marketing

How are chatbots used in marketing?

Chatbots provide instant responses to customer queries so you have 24-hour customer service. The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience.

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